Clik here to view.
Pepsi’s logo refresh – I’d like to buy the world a Coke instead
Photo from Spinsucks.com Rushing along Southbound 35W in Minneapolis you get a quick look at one of the new Pepsi billboards. It’s amazing where your mind can go in a single second. The new brandmark...
View ArticleClik here to view.
Reflux Everything – The New Pepsi Anthem
Some time last year, Pepsi introduced its new branding on broadcast TV. The “Anthem” spot edits together Dylan’s original Forever Young and a remix version by will.i.am. It jumps between clips of both...
View ArticleClik here to view.
Landmark Research on Health Advertising Reveals the Pitfalls of Preaching
The problem of pushing individual accountability as a way to sell “good” health behaviors People are great. In spite of our misguided moments, we’re generally trying to do best by ourselves, our...
View ArticleClik here to view.
Wendy’s – Now serving Canned Tweets.
Is this for real? It’s a funny ad with a good song (not so much a jingle, but a “jindle,” that is, an understated indy pop riff, used as background to a concept, instead of the usual maddeningly catchy...
View ArticleClik here to view.
The visual storytelling of James Cameron’s Avatar
Todd Cherniawsky, supervising art director, could be considered the real storyteller behind Avatar, which opened in 3D this weekend. You could almost turn off the dialogue and not only still...
View ArticleClik here to view.
No Sympathy: Gillette Children’s Unflinching Campaign Against Pity
One of the most common reactions to someone else’s bad news is not knowing what to say. The first instinct is to give comfort, to be positive, to offer advice. Without thinking, we take full...
View ArticleClik here to view.
The hordes are at the gate: why marketers should be not afraid of social media
Human beings want to believe they are singularly special enough to form and articulate great ideas. It’s uncomfortable to think our ideas actually come from everywhere and not from what we think of as...
View ArticleClik here to view.
Alone in the crowd: The Social Network and the human mall.
Mark Zuckerberg is counseled by Napster founder Sean Parker in Columbia Pictures' The Social Network The Facebook biopic Social Network opened this past weekend, topping the box office. Crowds for the...
View ArticleClik here to view.
Beijing, China: The People of IKEA (via Tech, Travel & Tuna)
This is not relevant, just funny. People in China fall asleep in the beds at Ikea showrooms all the time apparently. I’m giving posting by email a try, since Beijing doesn’t seem to like my blog. Or...
View ArticleClik here to view.
Spaceage Branding: WD-40 Still Light-years Ahead
Slippery Seat Thwarts Kitty WD-40 was developed in 1953 to remove rust from spaceships. Today, you can still use it to clean your spaceship. It will also remove a python from the undercarriage of a...
View ArticleWhat Bruce Lee said about content marketing
Bruce Lee did not actually say anything about content marketing. But in one of those opportune moments that all dudes (many of whom would rather be Bruce Lee than, say, a digital channel manager)...
View ArticleClik here to view.
7 steps to writing a good marketing email
If you told me at age twenty that some day I would enjoy writing direct marketing emails, I would have laughed, cried, or bought you another round. I loved language, and my intention was to write a...
View ArticleClik here to view.
A Buddhist approach to the Inauguration
I’m not qualified to speak on behalf of all Buddhism, an ancient and worldwide system with innumerable regional and cultural variations. However, if I was forced to generalize, it would be safe to say...
View ArticleClik here to view.
The 8 rules of B2B blogging in 250 words or less
1) Keep it conversational. Reading a B2B blog should feel like listening to a smart, friendly professional explain something interesting. 2) Humor is a big asset, but don’t try too hard. 3) The first...
View ArticleClik here to view.
6 ways writers can learn to like SEO (they don’t have to love it)
Neglecting to consider SEO copywriting on your mobile, web or responsive site can go something like this: A writer has written a book. It’s going to be the book of our times: he’s sure of it. He...
View ArticleClik here to view.
The visual storytelling of James Cameron’s Avatar
Courtesy of Wikia/Avatar Wiki Todd Cherniawsky, supervising art director, could be considered the real storyteller behind Avatar, which opened in 3D this weekend. You could almost turn off the dialogue...
View ArticleNo Sympathy: Gillette Children’s Unflinching Campaign Against Pity
One of the most common reactions to someone else’s bad news is not knowing what to say. The first instinct is to give comfort, to be positive, to offer advice. Without thinking, we take full...
View Article
